top of page
IMG_8948.jpg
Sun-Maid Refresh
PACKAGING

trusted goodness

For Sun-Maid’s packaging refresh, the current trusted brand identity was flipped to focus on a new market, targeting health conscious early Gen Z and Millennial women. The goal of the new packaging concept is to focus on the quality and organic aspect of the product itself. Sun-Maid’s logomark was reimagined to be simpler and more contemporary, while the color palette shifted to feel more natural. The packaging shifted away from cardboard towards an eco-friendly glass jar to allow for the product to be showcased more directly to the consumer.
DigitalPortfolio.jpg
IMG_8959.jpg
IMG_8992.jpg
IMG_9038.jpg
IMG_9068.jpg
IMG_8952.jpg
allsidessunmaid-2-updated.png
IMG_8983.jpeg
IMG_9089.jpg
IMG_9097.jpg
IMG_9086.jpg
Everly Bakery
BRANDING
Everly Bakery
BRANDING
bottom of page