beauty of the brew

Belleza Rica Roastery is a Costa Rican inspired coffee shop whose brand identity is inspired by colorful traditional Costa Rican patterns and the country’s beautiful flora and fauna. The name in Spanish means rich beauty which is intended to add a sense of allurement and intrigue to a sophisticated crowd. Bold and playful headers are incorporated throughout the website to capture the vibrancy of Costa Rica. Focused on quality and character, the website is image heavy with vivid closeup photography of ingredients and farm to table processes.