Mia's Sweetery
BRAND IDENTITY

confection perfection

Mia’s Sweetery’s brand identity was inspired by traditional visuals associated with bakeries, such as piping tips, cookie cutters, and rolling pins, the brand took on an elegant, classic, and dynamic feel. The font for the wordmark is fluid and continuous, like that of piped lettering on cakes and the star shapes around the wordmark were influenced by the star-tip from a piping bag and the shape of a cookie cutter. The brand adds a bit of playfulness through bold patterns, but alludes to sophistication through the muted minimalist color palette.