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Hydrant Inc.
ORGANIC SOCIAL STRATEGY

pucker up

An exploration of Hydrant Inc.’s organic social posts, primarily on Instagram, that uses brand image and language advantageously to introduce product launches, educate about their science-backed products, and create engagement amongst their current following base. Utilizes a mix of photography, illustrations, and playful typographic treatments to develop the brand more within Hydrant’s social space.
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Watermelonade.gif
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LemonLime.gif
ImmunityElderberry.gif
TubsEducation2.gif
ChooseYourAdventure.gif
TipsAndTricks.gif
TubsCombo.gif
HydrationDay.gif
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CREDITS
Ro Arpino, Natalie Shell, Lindsey Swedick
Mia's Sweetery
BRAND IDENTITY
Don't Say Bye
CAMPAIGN DESIGN, WAYFINDING