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Queen City Boba Crawl
BRAND IDENTITY, TOUR DESIGN

spill the tea

Queen City Boba Crawl is a self-driven sampling tour focused on Cincinnati’s bubble tea scene targeting early Gen Z and young millennial females. The self-guided crawl engages participants through a brochure that doubles as advertisement and a wayfinding tool. The five-folded brochure includes a color-coordinated map of the locations, drink suggestions, an overview of the tour and historical background about the origins of bubble tea. After visiting each location, visitors will receive a bubble tea ingredient sticker to add into their brochure.
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Hydrant Inc.
AMAZON STOREFRONT REVAMP
Discovery World
BRAND IDENTITY, WAYFINDING