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DISCOVERY WORLD
MUSEUM BRANDING
Discovery World, a science and technology museum in Milwaukee, was reimagined as a flexible brand identity that more effectively targets families & reflects the creative atmosphere of the center’s visitor experience. This reimagined brand focuses on sparking creativity within children and encourages parents, while the learning is for all ages, that the museum is a kid-friendly environment.
BEHIND THE LOGO
THE ANATOMY OF A MARK
FLEXIBLE SUBMARK VARIATIONS
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