THE CHALLENGE

Create a brand identity concept for a start-up home bakery in Saigon, Vietnam.

THE OUTCOME

everly bakery

BRANDING

A bold and whimsical brand concept that balances sophistication with vibrancy in a variety of applications.

NOTABLE ATTRIBUTES

The patterns play around with amplifying the whimsical typeface and simplifying the repetition of a baker’s chocolate bar.

COLLATERAL

THE PROCESS

The branding for Everly Bakery was truly collaborative between designer and client. To start out, the client created two moodboards and then we further developed the direction the brand would go in by combining the moodboards into one cohesive idea. A challenge faced was creating the otter mascot logo, outside illustrators had to be enlisted to help make this vision come to life. Once the otter was finalized the brand focused on creating a space that would best suit this aspect of the brand. A series of patterns were developed that achieved the simple, yet bold look being conveyed through the moodboard. In frequent conversations with the client, aspects were adjusted and approved and a branding guide was created to ensure consistency as the Bakery continues to grow.