Everly Bakery is a start-up home bakery located in Saigon, Vietnam wanting a bold and whimsical brand concept that balances sophistication with vibrancy. The brand utilizes playful patterns to amplify the whimsical typeface and center the concept of complex ingredients. Its hand illustrated otter mascot is the face of the brand, a request made by the client to bring a personal and welcoming touch as a reminder of the love that went into the baked goods.