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FROMM FAMILY PET FOODS
In venturing into the world of Amazon e-commerce, Fromm Family Pet Foods recognized the need for a total revamp of their online store. The key objectives were to inform customers about the brand, create a consistent look and feel across all pages, and emphasize Fromm's product line in harmony with their main product pages.
Culver Brand Design Team:
Brian Michalak, Wells Culver
NOT SAYIN' I'M A GOAL DIGGER
AMAZON BRAND IDENTITY
Create an overarching branding system to be used across Amazon and other
PRODUCT LINE RECOGNITION
Maintain cohesive brand recognition while also giving each product line its own unique visual identity.
Inform and educate potential and current customers of Fromm's history, purpose, and core values.
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