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AMAZON STOREFRONT
FROMM FAMILY PET FOODS
In venturing into the world of Amazon e-commerce, Fromm Family Pet Foods recognized the need for a total revamp of their online store. The key objectives were to inform customers about the brand, create a consistent look and feel across all pages, and emphasize Fromm's product line in harmony with their main product pages.
CREDITS
Culver Brand Design Team:
Brian Michalak, Wells Culver
NOT SAYIN' I'M A GOAL DIGGER

STRATEGIC GOALS

1

AMAZON BRAND IDENTITY
Create an overarching branding system to be used across Amazon and other
e-commerce platforms.

2

PRODUCT LINE RECOGNITION
Maintain cohesive brand recognition while also giving each product line its own unique visual identity.

3

BRAND EDUCATION
Inform and educate potential and current customers of Fromm's history, purpose, and core values.
Fromm_Storefront_Mockup-min.jpg
HomeMockup_07_DogProducts.jpg
HomeMockup_10_CatProducts.jpg
HomeMockup_13_FamilyRecipes.jpg
ChefSpecials_JeanPaul_02.jpg
CrunchyOs_Mockup_08_Characters_01.jpg
FourStar-Dog_Mockup_03_Hero.jpg
Popetts_Mockup_06_Icons.jpg
Tenderollies_Mockup_03_Hero.jpg
Diner_Mockup_03_Hero.jpg
PurrSnackitty_Mockup_07_Characters.jpg
SEE OTHER IN-HOUSE PROJECTS
ORGANIC SOCIAL STRATEGY
Fromm Family Pet Foods

EXPLORE MORE

AMAZON PRODUCT PAGES
Fromm Family Foods
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