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AMAZON STOREFRONT
FROMM FAMILY PET FOODS
In venturing into the world of Amazon e-commerce, Fromm Family Pet Foods recognized the need for a total revamp of their online store. The key objectives were to inform customers about the brand, create a consistent look and feel across all pages, and emphasize Fromm's product line in harmony with their main product pages.
CREDITS
Culver Brand Design Team:
Brian Michalak, Wells Culver
NOT SAYIN' I'M A GOAL DIGGER
STRATEGIC GOALS
1
AMAZON BRAND IDENTITY
Create an overarching branding system to be used across Amazon and other
e-commerce platforms.
2
PRODUCT LINE RECOGNITION
Maintain cohesive brand recognition while also giving each product line its own unique visual identity.
3
BRAND EDUCATION
Inform and educate potential and current customers of Fromm's history, purpose, and core values.











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