top of page
Portfolio-Header-01-min.png
Portfolio-Header-02-min.png
ORGANIC SOCIAL STRATEGY
FROMM FAMILY PET FOOD
An exploration of Fromm Family Pet Food’s organic social posts, primarily on Instagram, focusing on the incorporation of customer-submitted pet photos. Fromm's social media presence goes beyond showcasing their products and presenting customer testimonials; it provides the brand with an opportunity to infuse a sense of enjoyment and transcend the constraints of rigid branding. Notably, the majority of Fromm's monthly posts are themed around national holidays which drive the playfulness of Fromm’s social footprint.
CREDITS
Brian Michalak
NOT SAYIN' I'M A GOAL DIGGER

STRATEGIC GOALS

1

PLAYFUL
Emphasize Fromm's playful spirit by  showcasing fun national holidays, owner tips and tricks, and adorable pet photos.

2

PRODUCT HIGHLIGHT
Spotlight products with captivating and distinctive visuals to generate customer interest across various SKUs.

3

TESTIMONIAL
Feature customer testimonials by integrating customer-submitted pet photos, fostering an emotional bond.
Insta_Feed_Mockup.jpg
PLAYFUL
PRODUCT HIGHLIGHT
TESTIMONIAL
AMAZON PRODUCT PAGES
Fromm Family Pet Foods
SEE OTHER IN-HOUSE PROJECTS

EXPLORE MORE

AMAZON STOREFRONT
Fromm Family Pet Foods
bottom of page