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WELCOME TO THE FAMILY CAMPAIGN
FROMM FAMILY PET FOODS
The “Welcome to the Family” campaign for Fromm Family Pet Foods' Gold Dog Food line celebrates the brand’s trusted legacy through an engaging, pet-focused approach. Featuring customer-submitted photos of their dogs in vibrant, colorful squares that match the product packaging, along with heartfelt testimonials, the visuals convey the warmth and trust pet owners feel toward Fromm. The campaign spanned in-store end cap displays, social media posts (organic and paid), and promotional items like bandanas, tote bags, and adoption booklets. With this campaign, Fromm reinforces its position as a reliable, long-term partner in pet wellness, offering a personal and emotional connection to pet families while standing apart from newer competitors.
CREDITS
Culver Brand Design Team:
Brian Michalak, Amy Marczewski, Joshua Manor
NOT SAYIN' I'M A GOAL DIGGER

STRATEGIC GOALS

1

CUSTOMER ENGAGEMENT
Foster customer connections by featuring pet owner testimonials & user-submitted dog photos to build community.

2

ENGAGE TRUST
Emphasize Fromm's heritage and dedication to the lifelong health of pets, from puppyhood to old age.

3

AMPLIFY RETAIL EXPOSURE
Equip retailers with an engaging portfolio of branded promotional materials to boost in-store visibility.
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