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ORGANIC SOCIAL STRATEGY
HYDRANT INC.
An exploration of Hydrant Inc.’s organic social posts, primarily on Instagram, that uses brand image and language advantageously to introduce product launches, educate about their science-backed products, and create engagement amongst their current following base. Utilizes a mix of photography, illustrations, and playful typographic treatments to develop the brand more within Hydrant’s social space.
CREDITS
Ro Arpino, Natalie Shell, Lindsey Swedick
NOT SAYIN' I'M A GOAL DIGGER

STRATEGIC GOALS

1

PRODUCT LAUNCH
Introduce new products to current followers. Provide an overview that fully encompasses the new product.

2

CUSTOMER EDUCATION
Educate current consumers about Hydrant's purpose and initiative, benefits, value, and usage.

3

FOLLOWER ENGAGEMENT
Engage followers with interactive and playful content that encapsulates the brand's cheeky personality.
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PRODUCT LAUNCH
CUSTOMER EDUCATION
FOLLOWER ENGAGEMENT
AMAZON STOREFRONT
Hydrant Inc.
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PAID SOCIAL ADVERTISEMENTS
Hydrant Inc.