WebsiteCuratedPics-30.png
THE CHALLENGE
Create a brand identity concept for a fictional bakery in Wauwatosa, Wisconsin.
THE OUTCOME

mia's sweetery

BRANDING
An elegant, classic, and dynamic brand identity that focuses on subtle motifs of bakery tradition.
NOTABLE ATTRIBUTES
The logo assets take inspiration from the cookie baking process: rolling out dough, cutting out shapes, and piping decorations.
Mia'sSweetery-37.png
Hanging-Wall-Sign-MockUp-2.jpg
MiaSweeteryMenu.jpg
MiaSweeteryMenu2.jpg
COLLATERAL
Mia'sBusinessCardMockup.jpg
MiasLoyaltyCardsMockUp.jpg
Shopping Bag PSD MockUp 2.jpg
iphonemockup1.jpg
iphonemockup2.jpg
CookieBoxMockup.jpg
Menu Stand PSD Mockup.jpg
THE PROCESS
To start out the branding ideation for Mia’s Sweetery I began by sketching visuals that I associate with baking. This ranged from pastries to equipment. After roughly adding my ideas on paper, I compiled a moodboard to further visualize the aesthetic and direction I wanted to go in. As I began digitizing my sketches I adapted my ideas into a logo that was more typography heavy, the initial idea was to have the logotype being piped from a piping bag, but after multiple failed attempts, I decided to regroup. This then led me to adding hints and elements of the concepts I sketched out, such as the star-tip and rolling pin, around the logotype. As I began to solidify ideas and play around with implementation, I created a branding guide to help me stay accountable and develop rules to follow as I went further into this brand.
Miamoodboard.jpg
Screen Shot 2020-10-12 at 11.38.18 AM.pn
Screen Shot 2020-10-12 at 11.38.26 AM.pn
Screen Shot 2020-10-12 at 11.38.22 AM.pn
Screen Shot 2020-10-12 at 11.38.50 AM.pn
Screen Shot 2020-10-12 at 11.38.43 AM.pn
Screen Shot 2020-10-12 at 11.38.55 AM.pn