Create a guidebook to showcase Milwaukee’s lively art scene.
milwaukee through art
A guidebook that walks through sculptures, murals, and architecture found in five public art locations around Milwaukee.
The book cover is an abstract representation of the Milwaukee Art Museum’s architecture and includes an M for Milwaukee within the design.
To go about designing this book I first did a lot of research regarding Milwaukee’s art scene in order to best understand how to break up the book. I chose to separate the book by types of art because I felt this would be the easiest way to experience the different sections of the city. I started out by sketching wireframes layouts of certain pages in the book that I knew I wanted to include. Next, I created a moodboard that included inspiration of the architecture, artwork, and vibe of the city. Being from Milwaukee, I immediately associate my home town with blues because the city designs a lot of communal spaces with teals and Milwaukee is right on Lake Michigan, which is always a vibrant blue. Once my moodboard was created I moved onto making a branding guide so that I had a clear vision to follow. I chose the title font, Steelworks, because it feels very industrial, but also has an artistic aesthetic to it. I created the pattern off of the formation of the Milwaukee Art Museum’s “wing” structure. This graphic element is seen throughout the book and helps ground layout to keep it cohesive.