To go about designing this book I first did a lot of research regarding Milwaukee’s art scene in order to best understand how to break up the book. I chose to separate the book by types of art because I felt this would be the easiest way to experience the different sections of the city. I started out by sketching wireframes layouts of certain pages in the book that I knew I wanted to include. Next, I created a moodboard that included inspiration of the architecture, artwork, and vibe of the city. Being from Milwaukee, I immediately associate my home town with blues because the city designs a lot of communal spaces with teals and Milwaukee is right on Lake Michigan, which is always a vibrant blue. Once my moodboard was created I moved onto making a branding guide so that I had a clear vision to follow. I chose the title font, Steelworks, because it feels very industrial, but also has an artistic aesthetic to it. I created the pattern off of the formation of the Milwaukee Art Museum’s “wing” structure. This graphic element is seen throughout the book and helps ground layout to keep it cohesive.