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THE CHALLENGE
Design and curate an engaging and educational exhibition around the novel genre Pulp Fiction.
THE OUTCOME

womanvation

BRANDING, 
EXHIBITION DESIGN
A women empowerment exhibition focused on the portrayals of societal roles women have been expected to play.
NOTABLE ATTRIBUTES
The Womanvation logo is intended to exemplify a confident woman stepping out of the role society has confined her to.
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COLLATERAL
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BROCHURE

The brochure will be given upon entrance to the exhibition, it walks the visitors through an overview of each room and gives more detail about the exhibition’s purpose and goals.

DESKTOP

Website blah blah blah blah Website blah blah blah blah Website blah blah blah blah Website blah blah blah blah Website blah blah blah blah Website blah blah blah blah Website blah blah blah blah Website blah blah blah 

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PATCHES

Empowerment patches were designed to encourage visitors to take back their purpose and create their own role without being confined to expectations. The Damself Sufficient patch directly contradicts the helpless damsel in distress depiction seen in many forms of literature. While the Powerscuious Woman patch plays on the phrase promiscuous woman. The Woah Man patch is a playful take on the word woman itself; it takes note of the discrepancy between the words man and woman by making the prefix stand out seeming more unique and special.

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THE PROCESS
To start out this project I had to familiarize myself with the genre of pulp fiction. I researched background knowledge of the genre and further analyzed the cover artwork of these novels. I then started to compile a moodboard with inspiration from the 1950s, I wanted to better understand the societal roles women faced at this time in advertisements. By doing this I was led to my initial idea of developing an exhibition that flipped the expectations and would further empower women. I was inspired by the typography and iron-on patches popular in 1950s media. My original design was created in the color scheme that I compiled from pulp fiction covers and 1950s media, but after revisiting this project I decided to completely change the color palette so that the exhibition would feel more contemporary and would appeal to a younger audience. The new bold colors were influenced by Pantone’s 1960s psychedelic retro palette. I decided to change the palette to be focused on this era because it marks the start of the women’s rights movement. The colors feel more empowering and better conceptualize the exhibition’s purpose.
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