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Don't Say Bye
CAMPAIGN DESIGN, WAYFINDING

be the change

Don’t Say Bye is a zoo campaign intended to raise awareness in helping endangered animals. Utilizing informational posters, signage, and a scavenger hunt, the campaign combines interactive education with navigation throughout the zoo. Each touchpoint connects to the other through image and color recognition. The scavenger hunt booklet features 8 endangered animals found at the zoo that the campaign is focused around. As visitors find each animal, understand its importance, and learn how they can help, the scavenger hunt goers earn a sticker to add into the booklet.
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Hydrant Inc.
ORGANIC SOCIAL STRATEGY
Everly Bakery
BRAND IDENTITY