top of page
PosterMockup.jpg
Don't Say Bye
CAMPAIGN DESIGN, WAYFINDING
Don’t Say Bye is a zoo campaign intended to raise awareness in helping endangered animals. Utilizing informational posters, signage, and a scavenger hunt, the campaign combines interactive education with navigation throughout the zoo. Each touchpoint connects to the other through image and color recognition. The scavenger hunt booklet features 8 endangered animals found at the zoo that the campaign is focused around. As visitors find each animal, understand its importance, and learn how they can help, the scavenger hunt goers earn a sticker to add into the booklet.
Don'tSayByePosters-43.png
Don'tSayByePosters-13.png
Don'tSayByePosters-14.png
Don'tSayByePosters-10.png
Don'tSayByePosters-11.png
Don'tSayByePosters-09.png
Don'tSayByePosters-12.png
Don'tSayByePosters-40.png
BookletInside.jpg
Don't Say Bye updated-50.png
StickerMockup.jpg
Lamp Post Banner Mockup.jpg
Decalmockup.jpg
Don't Say Bye updated-49.png
Signagemockup.jpg
Mia's Sweetery
BRAND IDENTITY
Hydrant Inc.
ORGANIC SOCIAL STRATEGY
bottom of page