Discovery World Rebrand
BRAND IDENTITY, WAYFINDING
Discovery World, a science and technology museum in Milwaukee, was reimagined as a flexible brand identity that more effectively targets families & reflects the creative atmosphere of the center’s visitor experience. The new logo plays with “D” & “W” letterforms; the “W” represents a bright yellow spark that depicts the world of discovery being uncovered by creativity. The brand utilizes a colorful, angular cubed pattern that is intended to visualize collaboration between different minds. Additionally simple textural photography provides more clarity and depth into what the museum offers.
Queen City Boba Crawl
BRAND IDENTITY, TOUR DESIGN
Belleza Rica Roastery
UX/UI DESIGN, BRAND IDENTITY
